Digitize
Hey … its 2010! We’re about 15 years into the digital revolution – 15 years – and many small businesses have not yet digitized.
What are you thinking? The fact is that in the last five years, businesses who have digitized have out sold, out grown and out gained their competitors. If you don’t digitize your business, soon your business will be little more than a memory.
What do we mean by “digitizing a business”? Well, the “information superhighway” is, first and foremost, about information. It also means that a business’s value has to do with sales AND information. So if you want to increase the value of your business, you need to increase your ability to collect information through a database and capitalize on it.
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