Advertise
“Early to bed, early to rise, work like hell and advertise.”
Ladies and gentlemen, if you sell to consumers, you better advertise or you will be replaced by someone who does.
I know you know this. But the problem with advertising is that it’s expensive. And it doesn’t always work. That’s why you might feel like you’re between a rock and a hard place. You have to advertise, but you can’t really afford to do so. You have to grow your customer base, but customers can be so fickle and unpredictable. You’ve got a very difficult job indeed.
So here’s my solution, one that I hope you’ll accept.
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